The Swedish furniture industry – a study of strategic groups and performance

The scope of this article is a longitudinal strategic group study with special focus on the group-performance relationship. empirical context Swedish Furniture Industry, very heterogeneous industry well suited for type “middle-ground study” between and firm levels. research questions are finding suitable dimensions to use when in next step splitting up into different groups followed by an analysis Finally, explanatory approach taken purpose increasing our understanding performance differences groups. investigation total population 143 companies (micro excluded) period 2004 2017. Empirical data consist yearly income statements, public statistics, results from two questionnaires multiple (firm) case descriptions. part qualitative nature points out major regarding environmental forces competitive advantage. Nine identified stable noted which mainly related demand conditions three customer sectors – household, institutional B2B but also mix micro product/customer segments within these sectors.